E-commerce Sales Create a Need to Re-think Packaging
The Challenge
While experiencing tremendous sales growth through Amazon, Bullet Tools recognized a need for a better packaging solution that not only complied with Amazon’s Frustration-Free Packaging standards but wanted to provide better protection of its EX Shear Laminate Flooring Cutter, which was difficult to ship due to the uneven load balance of the product.
The Bottom Line
We helped Bullet Tools win by doing what others can’t or won’t. Working with their packaging distributor, MultiFab Packaging, Laminations reengineered the packaging from a double-walled box to single-walled, eliminated corrugated inserts, and reduce overall material costs by 40%. The new solution complies with Amazon’s Frustration-Free Packaging standards and their customers can recycle all pieces at curbside.